Some of our branding results include:

Branding Communications Results

  • 230% increase in brand awareness (Kent Relocation Services)

  • 310% avg YoY increase in social media engagement (Leadership Management Australasia)

  • Significant increase in brand awareness contributed to 160% annual increase in lead generation (Leadership Management Australasia)

  • $1.1M in public relations advertising value equivalent (AVE) generated annually, yielding a 1,366% ROI (Leadership Management Australasia)

  • $500K in public relations advertising value equivalent (AVE) generated annually, yielding a 900% ROI (Investment Backed Mortgages)

  • $430K in public relations advertising value equivalent (AVE) generated annually, yielding a 1,100% ROI (Adventure Flyfishing Co.)

310% average year-on-year increase in social media engagement through an automated interconnected social media, content marketing and amplification strategy (Leadership Management Australasia)

Gallup social media engagement improvement strategy results

$1.1M in public relations advertising value equivalent (AVE) generated annually, yielding a 1,366% ROI through extensive PR and thought leadership initiatives (Leadership Management Australasia)

Gallup PR advertising value equivalent and ROI through thought leadership initiatives results

230% increase in brand awareness driven in part by state and national PR/media initiatives (Kent Relocation Services)

Gallup brand awareness increase through media/PR initiatives

230% increase in global brand awareness driven in part by international trade events (Kent Relocation Services)

Gallup brand awareness increase through international trade events

230% increase in brand awareness driven in part by national trade events (Kent Relocation Services)

Gallup brand awareness increase through national trade events

230% increase in brand awareness driven in part by national sponsorship initiatives (Kent Relocation Services)

Gallup brand awareness increase through national sponsorship initiatives

National trade events contributed to significant increase in brand awareness and 160% annual increase in lead generation (Leadership Management Australasia)

Gallup brand awareness and lead-gen increase driven by national trade events

$500K in public relations advertising value equivalent (AVE) generated annually, yielding a 900% ROI through extensive PR and influencer marketing initiatives (Investment Backed Mortgages)

Gallup PR advertising value equivalent and ROI through influencer marketing strategy initiatives (IBM)

$430K in public relations advertising value equivalent (AVE) generated annually, yielding a 1,100% ROI through extensive PR and influencer marketing initiatives (Adventure Flyfishing Co.)

Gallup PR advertising value equivalent and ROI through influencer marketing strategy initiatives (AFCo.)
Gallup social media engagement improvement strategy results Gallup PR advertising value equivalent and ROI through thought leadership initiatives results Gallup brand awareness increase through media/PR initiatives Gallup brand awareness increase through international trade events Gallup brand awareness increase through national trade events Gallup brand awareness increase through national sponsorship initiatives Gallup brand awareness and lead-gen increase driven by national trade events Gallup PR advertising value equivalent and ROI through influencer marketing strategy initiatives (IBM) Gallup PR advertising value equivalent and ROI through influencer marketing strategy initiatives (AFCo.)

Branding Identity Results

  • Created, developed and/or refreshed the identity of dozens of national and international brands, as well as created thousands of branded assets and collateral

  • Successfully created new, or rebranded over 1000 pieces of sales, marketing and operational assets, collateral, stationery, packaging and communications, as well as thousands of vehicles, containers, uniforms and signage across 12 locations nationally (Kent Removals & Storage)

  • We created and implemented robust brand management and communication policies and procedures, including detailed and rigorously managed brand guidelines and archives (Kent Removals & Storage and Kent Storage).

At the core of our brand development results are three simple steps: 1) create an effective brand strategy, 2) develop the necessary tools, and 3) strengthen and amplify

Gallup brand development results are driven by 3 steps, create a strategy, the tools and then strengthen and amplify

Our brand development generally follows a ten-step process, starting with defining the goals, ending with implementation, and then continuing on with improvement

Gallup brand development ten-step process, from goals to implementation and continuous improvement

Created, developed and/or refreshed the identity of dozens of national and international brands

Gallup brand identity creation, development and/or refresh for national and international brands

Brand identity creation for the Kent Group included creating separate compelling but complimentary brand identities across multiple B2B and B2C divisions

Gallup brand identity creation, design and production across multiple complimentary B2B and B2C divisions

Complete brand identity creation for this international mortgage start-up (Investment Backed Mortgages)

Complete brand identity creation for this international mortgage start-up

Kent’s new logo and value propositions were integral to the success of its comprehensive rebrand, which included thousands of vehicles and sea/road/rail containers nationally

Gallup brand identity creation, design and production of sea/road and rail containers

New imagery and graphic design, together with more compelling copy and value propositions were key to the success of LMA’s AU/NZ brand identity refresh (Leadership Management Australasia)

Successful AU/NZ brand identity refresh driven by new design and more compelling copy and value propositions

The creation of a unique and highly compelling ‘Five-star Quality Guarantee’ was integral to the successful identity rebrand of Kent’s corporate/B2B division

Gallup

The rebranding of Kent’s national livery significantly improved their brand identity

Gallup brand identity creation and rebrand of livery

Complete brand identity creation for this international fly fishing start-up (Adventure Flyfishing Co.)

Complete brand identity creation for this international fly fishing start-up

Key to the successful initial roll-out and sustained maintenance of the rebranding of Kent Group’s various divisions was the creation of, and strict adherence to, comprehensive Brand Identity Guidelines

Successful brand identity rollout and maintenance driven by comprehensive and strict Brand Identity Guidelines

As part of a comprehensive multi-million dollar rebrand, Kent’s entire fleet of vehicles was rebranded nationally

Gallup brand identity creation and rebrand of vehicles

Kent’s total rebrand included the design, production and installation of over 400 pieces of identity and wayfinding signage nationally

Gallup brand identity creation, design, production and installation of identity and wayfinding signage

Kent’s rebrand also included the design and production of over 1000 pieces of sales, marketing and operational assets, collateral, stationery and packaging

Gallup brand identity creation, design and production of collateral, stationery, packaging and other assets

As part of Kent’s national rebrand, all uniforms across all private and corporate divisions were completely redesigned and custom made

Gallup brand identity creation, redesign and custom made private and corporate uniforms
Gallup brand development results are driven by 3 steps, create a strategy, the tools and then strengthen and amplify Gallup brand development ten-step process, from goals to implementation and continuous improvement Gallup brand identity creation, development and/or refresh for national and international brands Gallup brand identity creation, design and production across multiple complimentary B2B and B2C divisions Complete brand identity creation for this international mortgage start-up Gallup brand identity creation, design and production of sea/road and rail containers Successful AU/NZ brand identity refresh driven by new design and more compelling copy and value propositions Gallup Gallup brand identity creation and rebrand of livery Complete brand identity creation for this international fly fishing start-up Successful brand identity rollout and maintenance driven by comprehensive and strict Brand Identity Guidelines Gallup brand identity creation and rebrand of vehicles Gallup brand identity creation, design, production and installation of identity and wayfinding signage Gallup brand identity creation, design and production of collateral, stationery, packaging and other assets Gallup brand identity creation, redesign and custom made private and corporate uniforms

Branding Perception Results

  • Engineered 126% improvement in average online reputation (from 2.1 stars to 4.76 stars out of 5), and then leveraged results across a multitude of online platforms (Kent Removals & Storage)

  • Created an automated interconnected content marketing and social media strategy that exponentially amplified positive brand awareness and perception (Leadership Management Australasia

  • Measurably improved brand image and perception by driving a national multi-channel Reputation Amplification program through customer engagement in satisfaction surveys, social media and online review sites (Kent Storage)

Engineered 126% improvement in Kent’s average online reputation (from 2.1 stars to 4.76 stars out of 5)

Gallup brand reputation management results

Created an automated interconnected content marketing and social media strategy that exponentially amplified positive brand awareness and perception (Leadership Management Australasia)

Gallup brand awareness and perception amplification strategies and initiatives

Leveraged successful PR and influencer marketing strategies to achieve strong brand perception results (Investment Backed Mortgages)

Gallup brand reputation management and perception results

Created a number of online strategies to capture customer reviews and then leverage results across numerous platforms (Kent Removals & Storage)

Gallup brand reputation management strategies and initiatives

Extensive reputation management strategy included generating and leveraging various awards and accolades (Kent Removals & Storage)

Gallup brand reputation management strategy to generate and leverage awards and accolades
Gallup brand reputation management results Gallup brand awareness and perception amplification strategies and initiatives Gallup brand reputation management and perception results Gallup brand reputation management strategies and initiatives Gallup brand reputation management strategy to generate and leverage awards and accolades